The boycott #adayofftwitch has come from a very authentic place. It was a desire to make Twitch, the popular live broadcast platform, a better place for content creators suffering from hate raids. They had the impression that they did not have the tools to repel the wave of trolls that harassed them stream after stream – a problem aggravated by the fact that much of this harassment was based on race and sex . Their presence gave Twitch the impression of being a very uncomfortable space, and Twitch’s silence on the question gave them the impression that the situation was desperate. So, they took things in hand and organized a boycott – seeking a way to end the trolls once and for all.
No one should have to undergo malicious and hate attacks based on who they are or what they represent. It is not the community we want on Twitch, and we want you to know that we work hard to make twitch a safer place for creators. https://t.co/fdbw62e5lw
- Twitch (@twitch) 20 August 2021
And now that the campaign is over, we are free to see how much it has had an impact. The numbers are there, calculated by the Zack Bussey analyst – after taking into account the usual factors (such as the season of Back to school and some key streamers migrating to YouTube), there was a decline in 5 to 15% of the number of viewers for the platform. , and a decrease of 10 to 12% of the streamers broadcasting of the gameplay. The impact was very real on Twitch’s side, but depending on how you calculate the numbers, its effectiveness was debatable.
But Bussey also raised an interesting point in his analysis: a boycott like this does not exist only on Twitch metrics. The campaign has undoubtedly been effective in raising awareness of the problem of hate raids, many creators personally speaking on the impact of raids on them and their game experience as a whole. The amount of speech created by the boycott can not be measured so easily and will continue to grow as long as hate raids will remain a problem.
Twitch has already demonstrated its willingness to help marginalized creators feel welcome on their platform, but many have the impression that their efforts are not going far enough. If these voices are stronger and last longer, the chances of a positive change are still strong enough, even if it may not happen as soon as people hope.
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